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Ready to follow a new story via #pharrellxadidas? Adidas announced this week a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas ...

by Emanuela Virago on Mar 28, 2013

Adidas by Rick Owens F/W 14-15

We are already in love for this collaboration, Rick Owens exclusively developed a new silhouette for Adidas, the Tech Runner. As one of the leaders of fashion’s avant-garde, Owens has further ...

by Laura De Matteis on Mar 28, 2013

Y-3 New Store Opening

In order to celebrate ten years of the on-going collaboration between Adidas and Yohji Yamamoto in the form of the brand Y-3, this week saw the opening of a Y-3 store in Covent Garden. For the ...

by Gaia De Siena on Mar 28, 2013

Leo Messi – The New Speed of Light

Accompanied by the track Ivory (Bloody Beetroots Mix) by Italian producer Congorock, The New Speed Of Light short film analyses the movements of one of the world's best football player Lionel ...

by Emanuela Virago on Mar 28, 2013

Rick Owens for Adidas Sneakers collaboration

Rick Owens will present a new sneakers collection with Adidas after his Paris Men Fashion Show on June 27. “Earlier this year, Owens got in touch with Adidas, which had previously approached ...

by Emanuele DAngelo on Mar 28, 2013

Purple Photo Show at N°42 – New Place to Go in Paris

PARIS, France — After Berlin and London, Adidas has celebrated last Saturday the opening of a third concept store in the French capital. For the inauguration, Olivier Zahm and Purple ...

by Emilie Bénéteau on Mar 28, 2013

Y-3 celebrates 10 years in new ads

Movement, graphic lines and bold colour: the new Y-3 campaign marks the 10-year anniversary of adidas and Yohji Yamamoto's collaboration. ...

by Emanuela Virago on Mar 28, 2013


Adidas Originals presents The Do-Over London 2012

LONDON, Uk - The LA based party The DO-Over took place in Shoreditch, London this past summer. Armed with umbrellas, the London crowd braved on and off sho ...

adidas Originals launch “all Originals represent”

The Professional Basketball is a historical model of adidas Originals is back with new colorway for Autumn / Winter 2012. Faithful to the original, the new Professional Basketball is offered ...

by Fabrizio Galati on Mar 28, 2013

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