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	<title>Livin Cool</title>
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		<title>Metal Magazine Issue #20 by Emilio Tini</title>
		<link>http://www.livincool.com/photography/metal-magazine-issue-20-by-emilio-tini</link>
		<comments>http://www.livincool.com/photography/metal-magazine-issue-20-by-emilio-tini#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:02:37 +0000</pubDate>
		<dc:creator>Fabrizio Galati</dc:creator>
				<category><![CDATA[fashion]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[20]]></category>
		<category><![CDATA[emilio tini]]></category>
		<category><![CDATA[issue]]></category>
		<category><![CDATA[metal magazine]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33381</guid>
		<description><![CDATA[
For the 20th issue of Metal Magazine, italian photographer Emilio Tini shoots some cool pictures with great outfits. I really love the soul of the editorial. Check the whole gallery after the jump.





		
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			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33379" title="metal20emiliotini-livincool.com (5)" src="http://www.livincool.com/wp-content/uploads/2010/09/metal20emiliotini-livincool.com-5-610x423.jpg" alt="metal20emiliotini-livincool.com (5)" width="610" height="423" /></p>
<p>For the 20th issue of <strong>Metal Magazine</strong>, italian photographer <em>Emilio Tini</em> shoots some cool pictures with great outfits. I really love the soul of the editorial. Check the whole gallery after the jump.</p>
<p><span id="more-33381"></span></p>

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		<title>colette x Opening Ceremony FNO Collection</title>
		<link>http://www.livincool.com/fashion/colette-x-opening-ceremony-fno-collection</link>
		<comments>http://www.livincool.com/fashion/colette-x-opening-ceremony-fno-collection#comments</comments>
		<pubDate>Thu, 02 Sep 2010 18:51:04 +0000</pubDate>
		<dc:creator>Fabrizio Galati</dc:creator>
				<category><![CDATA[fashion]]></category>
		<category><![CDATA[colette]]></category>
		<category><![CDATA[collection]]></category>
		<category><![CDATA[fashion night out]]></category>
		<category><![CDATA[fno]]></category>
		<category><![CDATA[opening ceremony]]></category>
		<category><![CDATA[paris]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33366</guid>
		<description><![CDATA[
In honor of the FNO ( Fashion Night Out), Opening Ceremony collaborate with colette Paris for a capsule collection. The release is composed by bleu-blanc-rouge series of tees, totes, and lighters with iconic French phrases like “tout va bien” and “s’il vous plaît.  Available soon.





		
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			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33368" title="colette-opening-ceremony-fno-collection-1" src="http://www.livincool.com/wp-content/uploads/2010/09/colette-opening-ceremony-fno-collection-1-610x406.jpg" alt="colette-opening-ceremony-fno-collection-1" width="610" height="406" /></p>
<p>In honor of the <strong>FNO</strong> ( Fashion Night Out), <strong>Opening Ceremony</strong> collaborate with <strong>colette</strong> <strong>Paris </strong>for a capsule collection. The release is composed by bleu-blanc-rouge series of tees, totes, and lighters with iconic French phrases like “tout va bien” and “s’il vous plaît.  Available soon.</p>
<p><span id="more-33366"></span></p>

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		<title>La Nuova Faccia Di Ponte Milvio</title>
		<link>http://www.livincool.com/eventi/la-nuova-faccia-di-ponte-milvio</link>
		<comments>http://www.livincool.com/eventi/la-nuova-faccia-di-ponte-milvio#comments</comments>
		<pubDate>Thu, 02 Sep 2010 13:33:27 +0000</pubDate>
		<dc:creator>Paolo Tomassetti</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[eventi]]></category>
		<category><![CDATA[ponte milvio]]></category>
		<category><![CDATA[whiteclubalpigneto]]></category>
		<category><![CDATA[WHITECUBEALPIGNETO]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33392</guid>
		<description><![CDATA[
Domenica 5 settembre 2010 presso il Chioschetto di Ponte Milvio alle ore 18 avrà luogo l&#8217;evento artistico dei pittori Alberto Alvarez, Carlos Atoche e Antonio Russo.
Una sagoma della torretta del ponte, appoggiata sullo storico Chioschetto, fungerà da grande formato per l&#8217;estemporanea degli artisti:
la sfida è quella di fermare i volti dei passanti in un ponte [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livincool.com/wp-content/uploads/2010/09/Roma_Ponte_Milvio.jpg" rel="shadowbox[post-33392];player=img;" title="Roma_Ponte_Milvio"><img class="alignnone size-medium wp-image-33393" title="Roma_Ponte_Milvio" src="http://www.livincool.com/wp-content/uploads/2010/09/Roma_Ponte_Milvio-610x406.jpg" alt="Roma_Ponte_Milvio" width="610" height="406" /></a></p>
<p>Domenica 5 settembre 2010 presso il Chioschetto di Ponte Milvio alle ore 18 avrà luogo l&#8217;evento artistico dei pittori <strong>Alberto Alvarez</strong>, <strong>Carlos Atoche</strong> e <strong>Antonio Russo</strong>.<span id="more-33392"></span><br />
Una sagoma della torretta del ponte, appoggiata sullo storico Chioschetto, fungerà da grande formato per l&#8217;estemporanea degli artisti:</p>
<p>la sfida è quella di fermare i volti dei passanti in un ponte che diventerà specchio su un&#8217; arcata di mille facce. Ogni faccia sarà un mattone di questa arcata.  Questo miraggio sarà un attimo nella vita dei passanti come degli stessi pittori. Ponte Milvio avrà una nuova faccia.</p>
<p>a cura di <em>whitecubealpigneto gallery</em></p>
<p>Via Braccio da Montone 93, Roma</p>
<p>Mob. 3342906204</p>
<p>lastellina05@gmail.com</p>
<p>www.whitecubealpigneto.splinder.it</p>


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		<title>Cee-Lo Green &#8211; Fuck You</title>
		<link>http://www.livincool.com/video/cee-lo-green-fuck-you</link>
		<comments>http://www.livincool.com/video/cee-lo-green-fuck-you#comments</comments>
		<pubDate>Thu, 02 Sep 2010 10:05:29 +0000</pubDate>
		<dc:creator>Daniele Testa</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Cee-Lo Green]]></category>
		<category><![CDATA[Fuck You]]></category>
		<category><![CDATA[the lady killer]]></category>

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		<description><![CDATA[Cee-Lo is back with a new video from his upcoming album The Lady Killer which is set to be realeased on December 7, 2010




		
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livincool.com/video/cee-lo-green-fuck-you"><em>Click here to view the embedded video.</em></a></p>
<p>Cee-Lo is back with a new video from his upcoming album <em>The Lady Killer</em> which is set to be realeased on December 7, 2010</p>


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		<title>Lanvin x H&amp;M Collezione Autunno/Inverno 2010</title>
		<link>http://www.livincool.com/fashion/lanvin-x-hm-collezione-autunnoinverno-2010</link>
		<comments>http://www.livincool.com/fashion/lanvin-x-hm-collezione-autunnoinverno-2010#comments</comments>
		<pubDate>Thu, 02 Sep 2010 09:07:46 +0000</pubDate>
		<dc:creator>Fabrizio Galati</dc:creator>
				<category><![CDATA[fashion]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[autunno]]></category>
		<category><![CDATA[collezione]]></category>
		<category><![CDATA[h&m]]></category>
		<category><![CDATA[Lanvin]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33360</guid>
		<description><![CDATA[
H&#38;M è lieta di annunciare la sua prossima collaborazione con Lanvin, uno dei marchi più prestigiosi del XXI secolo. Disegnata da Alber Elbaz, Direttore Artistico di Lanvin e dal designer della linea uomo Lucas Ossendrijver, la collezione sarà in vendita dal 23 novembre in circa 200 punti vendita H&#38;M in tutto il mondo. La collezione, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33361" title="logo_large" src="http://www.livincool.com/wp-content/uploads/2010/09/logo_large-610x431.jpg" alt="logo_large" width="610" height="431" /><br />
<strong>H&amp;M</strong> è lieta di annunciare la sua prossima collaborazione con <strong>Lanvin</strong>, uno dei marchi più prestigiosi del XXI secolo. Disegnata da Alber Elbaz, Direttore Artistico di Lanvin e dal designer della linea uomo Lucas Ossendrijver, la collezione sarà in vendita dal <strong>23 novembre</strong> in circa 200 punti vendita H&amp;M in tutto il mondo. La collezione, uomo e donna, sarà presentata il 2 novembre, solo tre settimane prima del suo arrivo nei punti vendita. Il lancio di Lanvin for H&amp;M sarà uno degli eventi più attesi dell&#8217;anno.</p>
<p><span id="more-33360"></span><br />
&#8220;H&amp;M ci ha contattato per proporci una collaborazione e capire se era possibile offrire a un pubblico più ampio il sogno che Lanvin ha tradotto in realtà. Non si trattava solo di creare capi meno costosi. Ho sempre detto che non avrei mai realizzato una collezione accessibile a tutti, ma ciò che mi ha intrigato è l&#8217;idea che H&amp;M si avvicinasse al mondo del lusso piuttosto che Lanvin al pubblico. È stata una collaborazione eccezionale tra due aziende ai poli opposti, ma che condividono la stessa filosofia: offrire piacere e bellezza a tutti gli uomini e le donne del mondo.&#8221; Alber Elbaz, Direttore Artistico di Lanvin.</p>
<p>&#8220;Siamo entusiasti della collezione di Lanvin for H&amp;M. È un momento fantastico. Lanvin porterà da H&amp;M il lusso della tradizione francese, arricchita da elementi moderni e vivaci. È una collezione molto Lanvin, con i tagli e lo stile sartoriale che contraddistinguono il marchio, con un&#8217;attenzione particolare per le forme e i dettagli sia per la linea maschile che femminile. Il lancio di novembre sarà ricco di meravigliose sorprese.&#8221; Margareta van den Bosch, Creative Advisor di H&amp;M.</p>
<p>Dal suo arrivo in Lanvin, come Direttore Artistico nel 2001, Alber Elbaz ha trasformato il marchio parigino, fondato nel 1889 da Jeanne Lanvin, in una delle più grandi case di moda. Ad Alber Elbaz si devono alcuni dei trend più importanti dell’ultimo decennio: nastri, fiocchi, perle, bordi sfilacciati, colori sgargianti e decorazioni metalliche. La sua maestria nell&#8217;arte del taglio e il suo gusto innato per i tessuti rendono ogni creazione un pezzo unico, facendo sì che tutti i capi Lanvin siano immediatamente riconoscibili. Nel 2006, con il lancio della nuova linea uomo, Alber Elbaz ha rivoluzionato anche il guardaroba maschile, trasferendo nella collezione la stessa eleganza informale propria della collezione donna.</p>
<p>La nuova designer collaboration di H&amp;M con Lanvin è stata preceduta da collezioni realizzate insieme a stilisti di fama mondiale come Karl Lagerfeld, Stella McCartney, Comme des Garçons e Sonia Rykiel. Per un tocco di originalità, la collezione sarà presentata a livello internazionale, a partire dal 2 novembre, mediante un video speciale visibile online sul sito www.hm.com. Con la presentazione del video partirà il conto alla rovescia e dopo solo tre settimane i clienti potranno stringere tra le mani uno degli attesissimi capi Lanvin for H&amp;M.</p>


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		<title>Photographer Corinne Day R.I.P.</title>
		<link>http://www.livincool.com/photography/photographer-corinne-day-r-i-p</link>
		<comments>http://www.livincool.com/photography/photographer-corinne-day-r-i-p#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:56:51 +0000</pubDate>
		<dc:creator>Emanuele D'Angelo</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[corinne day]]></category>
		<category><![CDATA[kate moss]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33355</guid>
		<description><![CDATA[
Legendary british photographer Corinne Day passed away few days ago. After struggling against a brain tumor she died at 58 years old last friday 27th of August. She was the one who discovered Kate Moss in the early 90&#8217;s bringing the supermodel to the covers of The Face magazine and ID. Only later Kate Moss [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livincool.com/wp-content/uploads/2010/09/corrineday-katemoss.jpg" rel="shadowbox[post-33355];player=img;" title="corrineday-katemoss"><img class="alignnone size-full wp-image-33356" title="corrineday-katemoss" src="http://www.livincool.com/wp-content/uploads/2010/09/corrineday-katemoss.jpg" alt="corrineday-katemoss" width="468" height="393" /></a></p>
<p>Legendary british photographer Corinne Day passed away few days ago. After struggling against a brain tumor she died at 58 years old last friday 27th of August. She was the one who discovered Kate Moss in the early 90&#8217;s bringing the supermodel to the covers of The Face magazine and ID. <span id="more-33355"></span>Only later Kate Moss became a big name and started to be on Vogue covers and editorials. I personally like the portraits photo that Corinne did of Kate. You can see this image here below.</p>
<p><a href="http://www.livincool.com/wp-content/uploads/2010/09/corinne-day-press-30.jpg" rel="shadowbox[post-33355];player=img;" title="corinne-day-kate moss"><img class="alignnone size-full wp-image-33357" title="corinne-day-kate moss" src="http://www.livincool.com/wp-content/uploads/2010/09/corinne-day-press-30.jpg" alt="corinne-day-kate moss" width="468" height="551" /></a></p>


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		<title>The Combat Mission In Iraq Ended</title>
		<link>http://www.livincool.com/news/the-combat-mission-in-iraq-ended</link>
		<comments>http://www.livincool.com/news/the-combat-mission-in-iraq-ended#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:43:16 +0000</pubDate>
		<dc:creator>Paolo Tomassetti</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[iraq]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[war in iraq]]></category>

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		<description><![CDATA[
President Obama&#8217;s Address on the End of the Combat Mission in Iraq.




		
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<p>President <strong>Obama</strong>&#8217;s Address on the End of the Combat Mission in Iraq.<a href="http://www.whitehouse.gov/"></a></p>


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		<title>Kaws x Dos Equis</title>
		<link>http://www.livincool.com/video/kaws-x-dos-equis</link>
		<comments>http://www.livincool.com/video/kaws-x-dos-equis#comments</comments>
		<pubDate>Tue, 31 Aug 2010 11:46:04 +0000</pubDate>
		<dc:creator>Fabrizio Galati</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Dos Equis]]></category>
		<category><![CDATA[kaws]]></category>

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		<description><![CDATA[Cool commercial to present the collaboration between the beer Dos Equis and the artist Kaws. Check it out




		
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livincool.com/video/kaws-x-dos-equis"><em>Click here to view the embedded video.</em></a></p>
<p>Cool commercial to present the collaboration between the beer <strong>Dos Equis</strong> and the artist <strong>Kaws</strong>. Check it out</p>


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		<title>Shwood 2010 Fall Lookbook</title>
		<link>http://www.livincool.com/fashion/shwood-2010-fall-lookbook</link>
		<comments>http://www.livincool.com/fashion/shwood-2010-fall-lookbook#comments</comments>
		<pubDate>Tue, 31 Aug 2010 11:38:40 +0000</pubDate>
		<dc:creator>Fabrizio Galati</dc:creator>
				<category><![CDATA[fashion]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[lookbook]]></category>
		<category><![CDATA[shwood]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33330</guid>
		<description><![CDATA[
Shwood presents the new lookbook in the name of the shades and the summer. The collection will drop in the Autumn and it made with a high quality materials. I really like some models and the soul of the release.





		
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			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33340" title="shwood-fall-2010-lookbook-livincool.com (8)" src="http://www.livincool.com/wp-content/uploads/2010/08/shwood-fall-2010-lookbook-livincool.com-8-610x406.jpg" alt="shwood-fall-2010-lookbook-livincool.com (8)" width="610" height="406" /></p>
<p><strong>Shwood</strong> presents the new lookbook in the name of the shades and the summer. The collection will drop in the Autumn and it made with a high quality materials. I really like some models and the soul of the release.</p>
<p><span id="more-33330"></span></p>

<a href='http://www.livincool.com/wp-content/uploads/2010/08/shwood-fall-2010-lookbook-livincool.com-10.jpg' rel='shadowbox[album-33330];player=img;' title='shwood-fall-2010-lookbook-livincool.com (10)'><img width="180" height="119" src="http://www.livincool.com/wp-content/uploads/2010/08/shwood-fall-2010-lookbook-livincool.com-10-180x119.jpg" class="attachment-thumbnail" alt="" title="shwood-fall-2010-lookbook-livincool.com (10)" /></a>
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		<title>MariaCristina Ascolese, Brand Manager Max Mara London office &#8211; Interview for LivinCool</title>
		<link>http://www.livincool.com/fashion/mariacristina-ascolese-brand-manager-max-mara-london-office-interview-for-livincool</link>
		<comments>http://www.livincool.com/fashion/mariacristina-ascolese-brand-manager-max-mara-london-office-interview-for-livincool#comments</comments>
		<pubDate>Tue, 31 Aug 2010 11:01:43 +0000</pubDate>
		<dc:creator>Sennait Ghebreab</dc:creator>
				<category><![CDATA[fashion]]></category>
		<category><![CDATA[girls]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[mariacristina ascolese]]></category>
		<category><![CDATA[max mara]]></category>

		<guid isPermaLink="false">http://www.livincool.com/?p=33255</guid>
		<description><![CDATA[
A lovely and charming interview with MariaCristina Ascolese, Brand Manager for MAXMARA here in London.
This classical brand of the Italian fashion context has a vibrant and very busy office in the heart of London.

Passion, tradition, style and commitment to elegance have been always the keys of success for this outstanding Italian brand.
When was set up [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm"><img class="aligncenter size-medium wp-image-33260" src="http://www.livincool.com/wp-content/uploads/2010/08/mcAscolese-610x500.jpg" alt="mcAscolese" width="610" height="500" /></p>
<p style="margin-bottom: 0cm">A lovely and charming interview with MariaCristina Ascolese, Brand Manager for MAXMARA here in London.</p>
<p style="margin-bottom: 0cm">This classical brand of the Italian fashion context has a vibrant and very busy office in the heart of London.</p>
<p style="margin-bottom: 0cm"><span id="more-33255"></span></p>
<p style="margin-bottom: 0cm">Passion, tradition, style and commitment to elegance have been always the keys of success for this outstanding Italian brand.</p>
<p style="margin-bottom: 0cm"><strong>When was set up the Max Mara London office?</strong></p>
<p style="font-weight: normal;margin-bottom: 0cm">Well, first of all, it’s just a pleasure to have this interview with you. I read your blog almost everyday and I think it’s &#8230;.how I may say&#8230;really cool and I like your outstanding perspective about London, and all your trendiest topics you share with us, simple readers always eager to know&#8230;..</p>
<p style="font-weight: normal;margin-bottom: 0cm">About your question, Max Mara head office in London was established something like 10 years ago.</p>
<p style="font-weight: normal;margin-bottom: 0cm">
<p style="margin-bottom: 0cm"><strong> </strong></p>
<p style="margin-bottom: 0cm"><strong><img class="aligncenter size-full wp-image-33262" src="http://www.livincool.com/wp-content/uploads/2010/08/mm.jpg" alt="mm" width="104" height="78" /></strong></p>
<p style="margin-bottom: 0cm"><strong><br />
</strong></p>
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<p style="margin-bottom: 0cm"><strong>What is Brand managing for Max Mara here in London?How is it important?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">Well, I do not wanna be too boring or academic&#8230; Just in few words, I would say brand managing means customer care, brand developing, marketing research, public relation..and much more.</p>
<p style="font-weight: normal;margin-bottom: 0cm">Having a London based office, I think it is very important for MM. We rapresent the company in this UK market&#8230; we are the first point of contact for our English customers of Max Mara. And when I say WE, it is a very cooperative work, believe me, where everyone is focused in improving the image and perception of Max Mara here in England.</p>
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<p style="margin-bottom: 0cm"><strong>And how do you feel in this role of Brand manager?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">Right, I love my job.</p>
<p style="font-weight: normal;margin-bottom: 0cm">The adventure began about 8 years ago, when I started working for MaxMara in 2002 in Italy as BM assistant. I might say it was love at first sight, or at first contract&#8230;.I was growing my experience day by day with a strong drive to success and I finally landed to this position in London. I have been always very resilient in my determination and I am very happy of what I have now.</p>
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<p style="margin-bottom: 0cm"><strong>What are the MaxMara brand values?</strong></p>
<p style="font-weight: normal;margin-bottom: 0cm">MaxMara is elegance, class, timeless quality pieces, dinamic style life, fun&#8230;</p>
<p style="font-weight: normal;margin-bottom: 0cm">And you, what do you think of MaxMara, if you were asked?? Considering my role I am always curious to know the other side ….but sorry I am the interviewed now!!! I know, I know&#8230;.</p>
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<p style="margin-bottom: 0cm"><strong>MariaCristina, would you like to tell our readers, what is the MaxMara ICONA101801? </strong></p>
<p style="margin-bottom: 0cm"><span style="font-weight: normal">Wow such a calibrating question now&#8230; well, this is one of the most important icon in Maxa Mara collection&#8230;..and if I say icon it is really true&#8230;Just think that it was really loved by Isabella Rossellini, Glenn Close and Cate Blanchette&#8230;. Amazing. I would say an evergreen garment in your guardrobe&#8230;.</span><span style="font-family: Times"><span style="font-size: x-small"><span lang="en-GB"><br />
</span></span></span><span style="font-weight: normal">Designed in 1981 by Anna Marie Beretta, the double breasted in wool beaver and cachemire is today considered a cult worldwide.</span></p>
<p style="font-weight: normal;margin-bottom: 0cm">It is very versatile because of the 120 cm lenght and suitable to every woman because of the kimono sleeves that allowed to adjust them.</p>
<p style="font-weight: normal;margin-bottom: 0cm"><img class="aligncenter size-full wp-image-33261" src="http://www.livincool.com/wp-content/uploads/2010/08/icon01_ai09_gal-zoom.jpg" alt="icon01_ai09_gal-zoom" width="320" height="480" /></p>
<p style="margin-bottom: 0cm"><strong>Dealing with fashion in London and in Italy, try to find 2 good qualities and bad qualities of this two contexts of fashion communications.</strong></p>
<p style="margin-bottom: 0cm">Well, just in a sort of free flux of thoughts, in London I would say: freedom and an aggressivie approach.</p>
<p style="font-weight: normal;margin-bottom: 0cm">In Italy : good taste and still slow change.</p>
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<p style="margin-bottom: 0cm"><strong>Two main difficulties in targeting the market share of Max Mara in London and UK market?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">No no&#8230;. let&#8217;s just talk about our great results&#8230;. No I am really enjoying this interview.. so I would just not mention difficulties in targeting the market share of MaxMara&#8230;. as you know in a SWOT analysis weaknesses are always mirrored with strenghts..</p>
<p style="font-weight: normal;margin-bottom: 0cm">Well, if asked for them, I would just say: we are a succesfull Italian brand well known for our history and style&#8230;.</p>
<p style="margin-bottom: 0cm"><strong>Which is the general perception of this Italian brand here in the UK market? And in general the Italian fashion here in UK?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">Again another market oriented question&#8230;.! Well, the general perception of MM in UK is great, I found the brand well known and respected a lot.</p>
<p style="font-weight: normal;margin-bottom: 0cm">Italian fashion in brief is always, in the common stereotype, an authentic collage of three components: the story of great taylors, matchless drive to success and fabolous fashion houses&#8230;..</p>
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<p style="margin-bottom: 0cm"><strong>Main competitors in the UK market and why MaxMara could be the different choice?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">Burberry, Armani, Hugo Boss, Escada and many many others..</p>
<p style="font-weight: normal;margin-bottom: 0cm">Well, obviously we are the different best choice!</p>
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<p style="margin-bottom: 0cm"><strong>Max Mara and the emerging markets: challenges, risks?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">Well, MM is worldwide expanded.</p>
<p style="font-weight: normal;margin-bottom: 0cm">In a general way, as you know now, the most challenging markets in fashion business is now the East&#8230; almost all the fashion houses are pushing towards that way.</p>
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<p style="font-weight: normal;margin-bottom: 0cm">We are all aware of risks in business. But no risk, no adventure! And moreover, we like to play and to think safe, proud of our seriety and clean policy roules.</p>
<p style="font-weight: normal;margin-bottom: 0cm">I believe this is why after 53 years of business, we are still in expansion and in constant profit.</p>
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<p style="margin-bottom: 0cm"><strong>Where can our readers find Max Mara in London?</strong></p>
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<p style="font-weight: normal;margin-bottom: 0cm">We have a main flag shop in Old Bond Street.</p>
<p style="font-weight: normal;margin-bottom: 0cm">In Richmond and Wimbledon, there are 2 franchising stores</p>
<p style="font-weight: normal;margin-bottom: 0cm">Then all the main department stores of London : Harrods, Harvey and Nichols,Selfridges,Fenwick Bond Street, House of Fraiser have our collections.</p>
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<p style="font-weight: normal;margin-bottom: 0cm">MC.A.</p>
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