Pirelli PZero & Burton: a new collaboration

design / fashion / news / technology

Winter doesn’t last forever… ride today!

A clear message appears in Burton’s home page and the newest way to do is now ready.

High-performance, distinctive gold and black colours, glamour and technology: these are the characteristics of the ultimate set for snowboarding designed by the new collaboration of Pirelli PZero & Burton.

Pirelli, historical giant in the production of tires, and Burton, worldwide leader and manufacturer of snowboards, boots, bindings, outerwear, goggles and protection, teamed up to produce a top range of products for all winter sports lovers.

The new range of products consist in ION boots (with sole branded by Pirelli), MISTERY snowboard (the lightest board ever produced by Burton) and DIODE bindings, and was presented at ISPO in Munich, Germany, last January.

All items are available at Pirelli and Burton’s stores in Milan only.

Written by Emanuela Virago on 02.09.12
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