No name tees by Lab81

Posted on 02.03.10 to fashion, news by Emanuele DAngelo

NO NAME TEES arises from the idea of two young designers, Diego Pacenti and Valentino Bedini, owners of the creative agency LAB81.

For their first experience in the field of fashion design, they have collaborated with Gianluca Grilanda, owner of Areté showroom located in Milan and exclusive distributor of the brands Kapital, Filomelange and Intoca for Italy and Europe.

NO NAME TEES collection has been presented for the first time in Florence during PITTI UOMO 2009 edition, obtaining a great success from the buyers of the most important Italian and European boutiques. In the same month of June, the collection has been showed in Milan during another important trade fair, WHITE 2009.

THE NAME

NO NAME TEES®, without a name, without a brand identity.

LAB81® has created a line of wear identifiable not by a name but throught a shape: that of its toys. With their project the two young designers offer to their customers a new research and expression, to not feel branded but free to identify the toy following their own sensations. They’ve chosen the toy icone because -Minus and +Plus are the first art toys made in Italy created by LAB81® and they’re the real inspirers of the collection.
A project that rides the wave of numerous successes derived from the realization of these two characters of “design toy movement”, with achievements and great sales outcomes obtained from Japan to United States.
From then on LAB81 has decided to expand the collection with some graphics that can express different tastes following the same guideline but far from the world of toys.

NO NAME TEES® is immediate, recognizable and it differs from competitors: even if the majority of fashion companies is moving its production abroad, NO NAME TEES® chooses to believe in “made in Italy”, the expression of quality and elegance.